About us

EUNOIA “you-no-yuh”   “ यूनोइया ”

At Eunoia, founded by Simran Agarwal in 2023, we celebrate the art of everyday luxury. The name "Eunoia" reflects our commitment to fostering a well-disposed mind and embracing genuine goodwill, inspiring individuals to embrace a mindful and well-balanced lifestyle.

Our brand story is rooted in comfort, minimalism, and soft colors, creating a timeless and effortlessly elegant style. We curate exquisite clothing made from pure linen fabrics, meticulously handcrafted by skilled artisans in India.

Inspired by the beauty of simplicity, our designs feature clean lines, understated details, and a refined aesthetic. From chic co-ord sets to statement dresses, our collection allows you to dress up or down for any occasion. Be it a lunch meeting, drinks with the girls or a vacation you can easily style the pieces to fit the occasion.  

When you wear Eunoia, you embrace an elevated lifestyle. Our pieces become an extension of your personality, allowing you to express your unique style and celebrate your individuality. Indulge in the world of everyday luxury, where comfort, minimalism, and pure indulgence intertwine. Experience the joy of simplicity and immerse yourself in the captivating realm of Eunoia.


  • Mindfulness:

    We believe in cultivating a mindful approach to life and fashion, encouraging individuals to embrace the present moment and appreciate the beauty in simplicity.

  • Quality:

    We are committed to delivering the highest level of quality in every aspect of our brand, from the selection of fabrics to the craftsmanship of our garments.

  • Empowerment:

    We strive to empower our customers to feel confident, beautiful, and comfortable in their own skin.

  • Individuality:

    We celebrate the uniqueness of each individual, encouraging self-expression and personal style.

A note from the founder:

Dear Eunoia Family,

I want to share our heartfelt commitment to you. At Eunoia, we're dedicated to curating collections crafted from pure fabrics, meticulously handmade by skilled artisans in India. With every thoughtfully designed piece, we aim to offer an elevated, indulgent experience. Our passion lies in the beauty of simplicity and craftsmanship. Beyond clothing, Eunoia is about celebrating your individuality and empowering you to express your unique style confidently. We want you to feel comfortable in your own skin, embracing the beauty that is uniquely you. Thank you for being a part of our journey.

With warmth and gratitude,

Simran Agarwal